campaign in the first place?
It is understandable that even with the continuous growth of Instagram AR filter campaigns’ popularity among different brands and companies, the concept is still new and can, therefore, be a bit challenging to get on board with. Quite a lot of companies that are not at the very frontier of social media marketing, may not yet feel ready to launch their own AR face filter campaign on Instagram. The reasons for this may vary, starting from lack of expertise and ending with a lack of understanding as to what results a successful Instagram AR filter campaign could bring.
What we do
AR filters are an incredible way to increase engagement
The first thing that needs to be said about AR filters is that they help attract a lot of attention to your brand. If you launch a filter that will be interesting to your target audience, and will somehow reflect on your brand (i.e. incorporate elements of your branding), you will create an opportunity to raise brand awareness among Instagram users.
One of the things that help brands prosper on Instagram and turn their AR filter campaigns into a high-yielding accessory to their social media marketing campaign is that it shows the author of the filter. That way, every time someone uses your filter on their Instagram stories, your name pops up at the top of the screen, inviting everyone who is interested in your business or can potentially become your customer to visit your profile in a fun and organic way.
At the same time, the people who use AR filters themselves instantly build a closer connection with your brand..
The reach is limitless, Efficient Surprising the cost is minimal
At last but not at least, you can grow your audience immensely using AR filters. Unlike traditional marketing methods that can only secure limited reach, the reach Instagram AR filter campaigns provide is near limitless. At the same time, it also requires minimal investment, especially if compared to other ways of promoting your brand.
ABOUT THE PROJECT
USE CASE FOR USE OF AR FILTERS FOR “LENS”
We have developed a rough prototype made on the latest standards!
Trials of lenses have always been a bottleneck for customer to buy out these lens! As a result many customers has been hesistant. These filters can enable potential customers to try these lens beforehand.
It is a perfect use case for your product "lens" that will simultaneously increase your brands customer interaction and also lead to increased sale.
What we do
Features you will love
AR filters can get you a reach you wouldn't have expected from a traditional social media campaign
The first thing that needs to be said about AR filters is that they help attract a lot of attention to your brand.
Better Brand interaction
Customer is really involved while using the filters and hence their is a bigger impression that lasts longer
These AR filters can now be developed at an efficient cost and return on investment is impressive
A great example to illustrate this point would be Taco Bell’s Snapchat success. Back in 2016, one of America’s best known Mexican chain restaurants partnered with Snapchat to create a custom Instagram filter that allowed Snapchat users to turn into a taco. The lens was only available for one day to celebrate Cinco de Mayo, yet it still yielded an impressive number of uses. According to the official statistics, over 100 million people viewed the filter and snapped a picture of themselves with their head replaced with a giant taco, but most importantly with a small Taco Bell logo at the bottom of the picture.